Business Management for the Equine Industry – Sharon Eastwood, Anne-Lise Riis Jensen, Anna Jordon

ABOUT THE AUTHOR

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades.

TABLE OF CONTENTS

Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies; References, Index

FEATURES

* No other book available to bridge the gap adequately between modern business theory and equine business practice

* Meets the needs of students, practising managers and potential business owners

* Uses equine case studies to demonstrate application of the concepts

* Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry