Business Management for the Equine Industry – Sharon Eastwood, Anne-Lise Riis Jensen, Anna Jordon

Detailní popis produktu

Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2. No other book applies a truly modern business approach to equine enterprise. ABOUT THE AUTHOR Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades. TABLE OF CONTENTS Overview; Part 1:   Assessing a business -  The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal;  Part 2:   Managing a business  - Resource management; Strategic planning; Marketing; The Business Plan;  Part 3:   Case studies ; References, Index FEATURES * No other book available to bridge the gap adequately between modern business theory and equine business practice * Meets the needs of students, practising managers and potential business owners * Uses equine case studies to demonstrate application of the concepts * Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry   * No other book available to bridge the gap adequately between modern business theory and equine business practice * Meets the needs of students, practising managers and potential business owners * Uses equine case studies to demonstrate application of the concepts * Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry Vazba: lepená Počet stran: 170 Nakladatel:  John Wiley & Sons (12 Dec. 2005) Jazyk: angličtina ISBN-10:  140512606X ISBN-13:  978-1405126069 Rozměry: 17.5 x 1 x 24.4 cm